Years ago, I saw an ad in a Japanese magazine that depicted a couple enjoying a refreshing, sumptuous lunch on a wooden platform built over a resplendent yet gentle waterfall in the midst of spring. I think it was a sake ad. I salivated over the memory of this magical image, and asked a Japanese friend where I could find something like it.
“That was just an advertisement,” she said, smiling. “There is no place like that.”
Recently, while watching an NHK nature/food/culture documentary (the kind with a tranquil English speaker’s voice and Ryuichi Sakamoto playing contemplative, tender piano), I caught a two-second glimpse of something resembling the ad, and the words “Kibune kawa-something.”
“It EXISTS!!!” I ran to my desk for a pen and paper.
The sake advertisement had depicted a gloriously Photoshopped version ofkawadoko, a summertime dining treat made famous in the Kyoto area (and particularly in the mountain village of Kibune). Folks seeking escape from the heat and humidity enjoykaiseki-ryōri and coldnagashi-sōmen on a deck over a rushing mountain stream.